Leapfrog's photography style is now more vibrant than ever. We have 450 odd people working with us an each one of them has a story to tell. Our greatest strength is our people and our photography guideline puts them front and center.
We do not have specific angle, composition, lighting or lens choice but as you scroll through the examples below, you will understand what we're going for.
Photography best practices
Always adhere to these specifications and guidelines when using photos on the Leapfrog website, social media or print collaterals.
Do show computers in contextAlways show a person using a computer in context of work, either being used, or being held
Do use patterns to build rhythmUse subtle patterns in your design to elevate the visual experience.
Do use neutral expressionsPeople must be depicted smiling a bit but not expressing any emotion too strongly
Do use humans in context of workAlways either show humans doing something that's related to the company and work
Do show animals in contextAlways have the human in context when depicting animals
Do use sunny and bright environmentAlways show cityscapes or spaces in bright sunlight. Use daytime photos wherever applicable
Do use formal wardrobeMake sure people are wearing either formal or semi-casual wear
Do establish an optimistic toneAlways make sure the people are depicted as inviting, approachable and friendly
Photography prohibited uses
Do not present the photos in the following manner. These will interfere with and degrade Leapfrog's brand image.
Do not show computer screensComputer screens might display sensitive or personal information, or information protected by compliance or legal (eg. HIPAA)
Do not use meaningless graphicsAvoid using meaningless or abstract graphics that do not add value to the story (unless being used as a background image to present some information)
Do not use this type of stock illustrationsThis illustration style is dated and too common and can be seen almost everywhere on the internet
Do not use off-the-shelf stocksDo not use photos that show faces of people who are not employees of Leapfrog
Do not use animal photosAnimals are not in any way connected to the work we do. Refrain from using frogs or the likes
Do not use goofy photosInformal photos, or people making facial expressions or hand gestures are not acceptable
Do not use non-human objectsAlways use real human photos. Do not use stick figures, shapes or 3D art to depict humans
Do not show empty rooms and hallwaysAlways show humans working to prevent workplace look like ghost spaces that are lifeless
Do not use dramatic filtersImages must not be too dramatic in terms of color, saturation or post-processing edits
Do not use too much glamorAvoid strong fashion, glamor or sex appeal, including t-shirts depicting violence, obscenity or gang signs