Leapfrog Brand SystemLeapfrog logo

The Lookbook

Take a peek at our logo system in action in the lookbook. See how we apply the logo into various contexts and mediums.

The logo and construction of the Swoosh mark
The Swoosh mark is simple, yet memorable.
Fonts and icons
Fonts and icons are a part of the brand identity's personality. See how the font Tomato Grotesk and our line icons elevate the brand.
Logo application on ID cards, apps and goods
An effective brand grows beyond the digital space. Physical items like ID cards, totes and clothing line adorn the Leapfrog logo.
Websites, social media and playbooks
Back in the digital realm, see how the logo works as social media icon, on the website and digital downloads.